adrián
otavo
Get in on the action.
Strategy & Creative Direction.
• 2016 H&C MAGAZINE. CRM customer service actions to retain customers. Bogotá, Colombia.
• 2016 H&C MAGAZINE. E-commerce campaing "4 journals per 9,900 pesos". Main cities, Colombia.
• 2015 H&C MAGAZINE. Online / Offline campaign for readers "For limited time". Bogotá, Colombia.
• 2015 H&C MAGAZINE. Online / Offline campaign for readers "I got pig in a poke". Bogotá, Colombia.
• 2015 H&C MAGAZINE. E-mail marketing campaign for subscribers "There are gifts... ¡godsend!" Bogotá, Colombia.
• 2015 BLATT SALAT HAUS. Social media campaign for final consumers "Easter, healthy, Blatt week". Bogotá, Colombia.
• 2015 BLATT SALAT HAUS. Social media campaign, opening new outlets "¡We're already open! Join the celebration". Bogotá, Colombia.
• 2014 BLATT SALAT HAUS. Social media campaign for final consumer, love and Friendship season "Love also cares". Bogotá, Colombia.
• 2014 BLATT SALAT HAUS. SEO/Offline campaign "Mix your life healthily". Bogotá, Colombia.
• 2014 H&C MAGAZINE. E-mail marketing campaign for readers and subscribers expired. "Begin the year with 12 months of good news". Bogotá, Colombia.
• 2014 H&C MAGAZINE. Media plannig for the first half of 2015. Bogotá, Colombia.
• 2014 SAVE THE CHILDREN (NGO). Shares street, face to face to raise funds. "Your heart decides." Bogotá, Colombia.
• 2013 MACANA GROUP. Anual Q, actions of positioning for Trebolis shopping centre. Bogotá, Colombia.
• 2013 SATENA (Public airlines). Annual communication strategy. "We unite the country flying". Main cities, Colombia.
• 2012 MOSERRATE´S CABLEWAY. Pull actions for strategic partners. "5 minutes to meet Bogotá". Bogotá, Colombia.
• 2012 FREIGHTLINER. Activation of commercial vehicles on the road. "Start the engine, the adventure begins" Main cities, Colombia.
• 2012 MERCEDES BENZ. Strategy for industrial vehicles, "The challenge is to decide" Main cities, Colombia.
• 2012 DAIMLER. Mobile unit tradeshow for national marketing management. "The future is in motion". Main cities, Colombia.
• 2012 MOBILITY OFFICE FROM BOGOTÁ. Education and prevention campaign on road safety for vulnerable users (Pedestrians and cyclists). "¿Living being? ¡To be alive!". Bogotá, Colombia.
• 2012 NATGEO. (National Geographic) / FOX CHANNEL. Media and journalists launch event of the program OBSESSIONS second season “Phobias that paralyze, obsessions that trap” Bogotá, Colombia.
• 2012 NATGEO. (National Geographic) / FOX CHANNEL. Street marketing launch of the program OBSESSIONS second season “Phobias that paralyze, obsessions that trap” Bogotá, Colombia.
• 2012 DIAUSTRIA. Digital positioning strategy for resellers, strategic partners and consumers in new media "DIAUSTRIA, essence and inspiration". Bogotá, Colombia.
• 2012 ASOBANCARIA. Environmental campaign for union financial education program "How green you think". Bogotá, Colombia.
• 2012 ASOBANCARIA. Internal activation for union financial education program. Bogotá, Colombia.
• 2012 DVO (Della Valentina Office). Positioning strategy for shoppers and consumers "DVO, Design Expectations”. Main cities, Colombia.
• 2012 FENAVI. Educational campaign for schools "Fenavito´s adventures". Main cities, Colombia.
• 2012 COMCEL.. Welfare actions for human resources department (RRHH) "COMCEL Olympics 2012, our satisfaction goes beyond winning". National coverage, Colombia.
• 2012 POLLO ANDINO. Pull actions for resellers, “Premiatón Pollo Andino” Bogotá, Colombia.
• 2012 BIMBO. Internal communication for human resources department (RRHH) "Regional meeting BIMBO 2012. Taste, tradition and freshness". Bogotá, Colombia.
• 2012 BAYER. Internal communication strategy for CropScience custody department "Doing together science camp" Main cities, Latin America.
• 2012 MERCEDES BENZ. Guerrilla marketing “Mercedes Benz, the power to create". Main cities, Colombia
• 2012 LA FINA / GRASCO. Retail activations in the back to school season "Mom prepares the return to classes" Cities: Bogotá, Cali, Medellín, Tunja. Colombia.
• 2012 GM - GENERAL MOTORS (COLMOTORES). Annual tender for Fleet Management "Chevrolet friends, your dreams are our goal". Bogotá, Colombia.
• 2012 COMCEL. Q1, selling activities for zone No. 1 "Now Colombia is 4G, Comcel". Bogotá, Colombia.
• 2012 COMCEL. Pull actions for resellers, “Madrugón COMCEL”. Bogotá, Colombia.
• 2012 COMCEL. Positioning and promotion activations in black and white carnival. "Comcel connects you to the carnival" San Juan de Pasto, Colombia.
• 2012 ITALO. Corporate marketing "Life is Italo" Bogotá, Colombia.
• 2012 COMCEL. Pull actions for reseller channels "Playtime, Comcel" Main cities, Colombia.
• 2011 COMCEL. Communication manuals to implement of commercial actions for national trade marketing management. Bogotá, Colombia.
• 2011 EPSON. Actions to final consumer “Epson Express, in order refills”. Bogotá, Colombia.
• 2011 GIROS & FIANZAS. Activations for resellers "Roll and win with Giros y Finanzas". Main cities, Colombia
• 2011 KELLOG´S. Internal Marketing “Kellog´s Safari 2011, make your purchase an adventure". Bogotá, Cali, Medellín. Colombia.
• 2011 UNILEVER. Launch, pull and support in point of sale to final consumers "Sedal – Cocreations PROJECT SILHOUETTE”. Centroamérica, Colombia, Ecuador.
• 2011 KIMBERLY CLARK. Annual tender for providers of BTL agencies. Bogotá, Colombia.
• 2011 KRAFT. Final consumer activations for point of sale. “Experience by Trident sensations”. Bogotá, Cali, Medellín. Colombia.
• 2011 PINTURAS FERRO. Positioning strategy of architectural paints "Express in color your ideas". North territorial, Colombia.
• 2011 NATURA. Pull actions for final consumers "Natura expedition, an experience to be fine". Main cities, Colombia.
• 2011 DELL. Actions for final consumers in resellers channel "Dream, calls and wins with Dell". Bogotá, Colombia.
• 2011 MAREOL / PFIZER. Annual positioning strategy in points of sale "Which sickness do not change your fate" Main cities, Colombia.
• 2011 TODAY CONDOMS / PFIZER. Annual pull strategy in points of sale for final consumers "A figure that we can stop, Today Condoms”. Main cities, Colombia.